Believe it or don’t, social media is here to stay. If you’re a reader of this and other blogs, I’m sure you already know that.
But it surprises me how many people in my generation and before don’t believe it. If you have a small business and non-profit and the whole idea of social media is just…foreign to you, let me put in very simple terms why you want to strongly consider starting a blog (and Twitter/Facebook accounts).
1. Blogs get more traffic than static websites. Take that fact to the bank. Google likes fresh, frequent content more than old, stale content. You are much more likely to be found on the World Wide Web if you have a blog as opposed to a static html website that doesn’t get updated frequently.
2. Open the lines of communication. Blogs build communication through posts, comments, polls, etc. Communication builds community. And community builds relationships. Relating to your customers personally goes light years beyond simply viewing them as consumers. (And that about sums up the whole “Web 2.0″ term…)
3. Learn what your customers (and future customers) want. You can gain valuable information about your customer demographic with the use of Google Analytics. Learn what your customers really want and provide it for them.
4. Build brand loyalty. Loyalty comes when a customer feels like there’s a little humanity to go along with the quality of a product. Being transparent and responding to comments, questions and concerns helps your customer feel a little more connected to your brand.
5. Expand your reach…for free. Incoming links (links to your blog/site from a customer’s blog or Facebook page) is just good, free advertising.
6. Speaking as a designer…its a much better ROI than traditional advertising/media.
7. Speaking as a woman…I will {reportedly} spend $.60 of ever $1.00 of my family’s budget, so appealing to my “relational” side is good business.
8. Speaking as a consumer…I am looking for your blog (and your Twitter page…and your Facebook page) because most big businesses are figuring it out and jumping on board.
Still not convinced social media is where its at? Take a look at this interesting {not so breaking news} poll on how people heard about Bin Laden’s death a few weeks ago (social media beat out traditional media, yet again)…
Still have more questions on starting a blog? Contact me…I might just know someone who can hook you up.










