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Archive for blog design

8 reasons {in plain english} your business or charity needs a blog

By Nicole · Comments (1)
Friday, May 13th, 2011

Believe it or don’t, social media is here to stay. If you’re a reader of this and other blogs, I’m sure you already know that.

But it surprises me how many people in my generation and before don’t believe it. If you have a small business and non-profit and the whole idea of social media is just…foreign to you, let me put in very simple terms why you want to strongly consider starting a blog (and Twitter/Facebook accounts).

1. Blogs get more traffic than static websites. Take that fact to the bank. Google likes fresh, frequent content more than old, stale content. You are much more likely to be found on the World Wide Web if you have a blog as opposed to a static html website that doesn’t get updated frequently.

2. Open the lines of communication. Blogs build communication through posts, comments, polls, etc. Communication builds community. And community builds relationships. Relating to your customers personally goes light years beyond simply viewing them as consumers. (And that about sums up the whole “Web 2.0″ term…)

3. Learn what your customers (and future customers) want. You can gain valuable information about your customer demographic with the use of Google Analytics. Learn what your customers really want and provide it for them.

4. Build brand loyalty. Loyalty comes when a customer feels like there’s a little humanity to go along with the quality of a product. Being transparent and responding to comments, questions and concerns helps your customer feel a little more connected to your brand.

5. Expand your reach…for free. Incoming links (links to your blog/site from a customer’s blog or Facebook page) is just good, free advertising.

6. Speaking as a designer…its a much better ROI than traditional advertising/media.

7. Speaking as a woman…I will {reportedly} spend $.60 of ever $1.00 of my family’s budget, so appealing to my “relational” side is good business.

8. Speaking as a consumer…I am looking for your blog (and your Twitter page…and your Facebook page) because most big businesses are figuring it out and jumping on board.

Still not convinced social media is where its at? Take a look at this interesting {not so breaking news} poll on how people heard about Bin Laden’s death a few weeks ago (social media beat out traditional media, yet again)…

Still have more questions on starting a blog? Contact me…I might just know someone who can hook you up. ;)

Comments (1)

New Look!

By Nicole · Comments (0)
Friday, November 5th, 2010

It was time to spiffy up the place a bit. I wanted to add more features to my site, give a little bit more structure to my categories, and try out a new theme all at once. Besides, I was getting concerned that my readers were getting whip lash from posting about e-commerce services one day, and 10 things to do indoors with your kids the next. This way, I can be a little bit ADD without hurting you. Now, we’re both happy.

I chose to use the new spiffy little child theme called Prose from Studiopress. I was testing it out to see what it was all about, and now? I loooves it. Its super customizable while being very user friendly at the same time. I’ll definitely be recommending it to my clients looking for similar features in a blog theme.

So enjoy. Hope you like the new digs…there are more fun changes to come. And don’t fall over from shock, but I’ll be posting twice today…got to finish up the Blogger Template Designer tutorial!

I know…I’m just crazy like that today!

Comments (0)

Blog Candy: Collection IV

By Nicole · Comments (5)
Wednesday, November 3rd, 2010

Its been a while, but here again for your viewing pleasure, some sweet finds…

Stephanie Baffone

Edie Sue

Bellas Novella

Comments (5)

Design Focus: Lymes Chat

By Nicole · Comments (0)
Wednesday, October 27th, 2010

Client: Connie

Blog: http://lymeschat.typepad.com/

Scope of Project: Typepad Blog Design

Focus of Blog: Offers support and information on Lymes Disease

Platform: Typepad

Comments (0)

Design Focus: Tater Tales

By Nicole · Comments (0)
Wednesday, October 20th, 2010

Client: Marian

Blog: http://tatertalesblog.typepad.com

Scope of Project: Migration from WordPress.com to Typepad, Blog Design

Focus of Blog: Motherhood

Platform: Typepad

Comments (0)

Design Focus: Unkit

By Nicole · Comments (0)
Tuesday, September 28th, 2010

Client: Sudie

Blog: unkit.com

Scope of Project: Logo Design, Blog Design, Custom Sidebar Headers

Focus of Blog: Custom Scrapbooking Kits

Platform: WordPress, using the Thesis Theme

Comments (0)

How To Get The Most Out of Your Blog Designer…Without Making Them Run Away Screaming

By Nicole · Comments (2)
Wednesday, September 22nd, 2010

I’ll warn you right off the bat. This post may come off as a rant. And I promise you, its really not. But after almost exclusively designing blogs for more than 2 years, I’ve learned a few things. I absolutely love my job (the working in my jammies part is my favorite…) and I have yet to come across that client that I simply can not work with. I think I somehow only get the cream of the crop clients to work with. Really and truly.

But you don’t have to Google far to hear client/designer horror stories. And I would be lying if I told you my husband never hears a slightly vexed tone in my voice when he asks, “How was your day, sweetie?”.

So I thought I’d write a little post about how you can really get your blog designer (whoever that may be) to produce and not want to punch you in the face I mean get a little bit frustrated in the process of designing your blog or other design project.

Just some food for thought…

1. Know what you want before you begin. At least have an idea of what you like and don’t like, what style of design you’re going for.

2. Yet, trust your designer’s expertise. Chances are, they’ve been doing this for a while and know what works and what doesn’t work…what looks right and what looks like your cousin with a trial version of Photoshop came up with.

3. “Googling Before Asking”. I’m going to vinyl this on my office wall, I think. Chances are, 90% of your questions after your blog design is completed can be answered by a simple Google search, or the several links on usage of your particular blog platform that your designer should have sent you.

4. Don’t run the design comp by your mother, sister, neighbor for their approval/input (unless you are partnering with them in the blog in the end). Really, this is your blog and having too many cooks in the kitchen makes things very crowded. Again, trust your designer…collaborate with them. That’s why you hired them.

5. Samples always help. I may be speaking for myself here, but having sample links to other blogs and websites always helps me determine your likes (and dislikes).

6. Don’t go overboard on the initial conversation…and then leave them high and dry. Most blog designers have a waiting list. And a good designer will try to answer your questions before hand to make sure you can work together. When you have a laundry list of questions with no real intention of scheduling a project, that can cause a lot of frustration…and possibly an unwillingness to work with you when you come back because it didn’t work out with the guy who said he could do it for half the price. (It happens…just sayin’)

7. Try not to change the direction of the design half way through the project. Small tweaks happen, but major ones are a major pain…for both of you.

8. And if you do, don’t be surprised with extra charges. A good designer will confirm this before hand, but if they don’t, they can still tack on extra charges at the end of the project.

9. Your designer is not your indefinite indentured servant. Unless you have a monthly maintenance contract set up, don’t be surprised if you don’t get an answer to a question about your blog 6 months after the design process is over. That said, most designers want to help you…they just simply don’t have the time due to their current clientele.

Now that you know how to be the world’s best client, go forth. And tell them I sent you.

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